We come from a land sculpted by marble that becomes art. A place where many geniuses shaped it in the quarries, seeking that pure white essence, like an eternal, perpetual, and invincible memory.

A land where the mountains tell stories of beauty and toil, where white dust mingles with the dreams of those who shape the material. Here, every vein is a breath of time, every block of marble a fragment of infinity, ready to be transformed into an eternal masterpiece.

The light dances on smooth, polished surfaces, revealing the magic of a material that embodies the essence of an unbreakable bond between nature and creativity.

Treasuring time means making vivid what we have experienced, so we can breathe it in again as our own, for after all, we are that time turned into memory.

Treasuring time means capturing the breath of the sea as it kisses the shores of Forte dei Marmi, preserving in memory the whisper of the pine forests and the majestic silhouette of the Apuan Alps on the horizon. Each stroll along the pier, every sunset that paints the marble with golden hues, becomes a fragment of life, a memory that resonates and renews itself.

Because in Forte dei Marmi, time doesn’t merely pass: it settles, it is lived, and it transforms into an identity that stays with us, perpetual and unmistakable.

The most beloved voice in the world has chosen For Te.
In the heart of Forte dei Marmi, where the sea meets timeless beauty, a story of shared values is born.
Andrea Bocelli, one of the world's most iconic voices and a symbol of Italian excellence, has chosen to wear a For Te timepiece.
More than a watch, it's a tribute to the place we both call HOME.
Forte dei Marmi is not just our inspiration. It is our identity.
Seeing its spirit embraced by Maestro Bocelli is a moment of true authenticity.